Just like a great architect can bring a building alive, Maserati knows that a great designer is the key to making automotive art.
Maserati has a long and celebrated history of creating high-performance grand touring cars and luxury sport sedans, formed by marrying racing-derived engine and chassis technology with beautifully designed bodies and hand-crafted interiors. The result: two ranges, the GranTurismo and Quattroporte series, that represent the crowning achievement of the company's 95-year history.
Founded in Italy in 1914 by the Maserati brothers, the company had one goal: to design, build and campaign racing cars. In these early days of racing – and of the automobile itself – there were no sponsors, no commercialism, and certainly very little in the way of prize money. Racing was done for the sheer passion of it, a passion the Maserati brothers matched with ingenuity and engineering brilliance.
The Maserati brothers built racing cars for their own factory team, but also for a growing group of dedicated privateers. Success came in the Indy 500, Formula 1, and sportscar racing, and soon those private clients began to ask the obvious question: your race cars are so good, could you build us versions for the street? The brothers agreed, but lacking the ability to make car bodies in-house Maserati turned to the specialist carrozeria around them, including the famed firm Pininfarina, to provide the style and shape to this natural extension of the line.
And so began the model for what is a Maserati even today: a race-derived engine and chassis clothed in a beautiful body created by master designers.
From a humble race shop in Italy, Maserati grew to become the choice of kings, presidents, premiers, prime ministers, princes, industrialists, actors and tenors. All who shared the Maserati passion for performance and unequalled design.
The Maserati tradition of great design continues with the current GranTurismo coupe and Quattroporte sedan. Both are the work of the premier Italian design house Pininfarina, which is recognized as one of the true Great Masters of this unique form of sculptural art.
Like a true artist, Pininfarina signs each masterpiece
Italy has very few schools devoted to design, as the concept of design as a subject separate from others is alien. Design is to be a part of all aspects of life, and none do it better than Pininfarina. Take the time to visit a Maserati dealer to see their work in person: the flowing lines, the gracefulness mixed with aggression, the elegance – it gives a visceral reaction, and most cannot help but reach out and touch it. And this is where great automotive design transcends art, because a great automobile can be put into motion, and begs not just to be admired but to be driven.
Just as a great house is set apart by a great architect, Pininfarina has set apart Maserati. The connection is a clear one, which is why Maserati and Architectural Digest magazine have partnered to find garages in the United States that feature great architecture worthy to house great automotive design.
The symbol of Maserati is indeed a weapon of the gods, modeled by one of the original Maserati brothers on the statue of Neptune in the center piazza of their home town of Bologna. Gracing the front of every Maserati car since the original Tipo 26, it is a powerful symbol of strength. And like the mythical original bearer of the Trident ruled the waves, Maserati has ruled the race track and the street.
The Maserati line-up features two ranges of cars, with two doors and four, which offer an unmatched combination of performance, design, luxury, and exclusivity. Ownership of a Maserati remains a reward for the connoisseur; priced around $130,000, only around two thousand are imported into North America a year. With literally millions of color and trim combinations it is possible for an owner to create a truly one-of-a-kind Maserati built to their own exacting tastes and style.
Each Maserati range is powered by a family of high-performance V8 engines that are engineered and built for Maserati by Ferrari. They offer effortless performance mixed with a soaring aural symphony emanating from the exhaust pipes. They are the beating heart of each Maserati, and come in two flavors: thrilling, with a 4.2 liter capacity with 400 horsepower, and the truly rousing, with a 4.7 liter capacity and up to 433 horsepower in the ‘S’ models of each range.
The Maserati GranTurismo is a creation of Pininfarina’s magnificent design talent – it is a modern, four-seat, two-door coupé that continues the Maserati grand touring tradition reflected in its name. > more
The original Quattroporte, whose name means quite literally “four doors”, was the world’s first modern luxury sport sedan, and now in its fifth generation it continues to set the pace with a unique combination of elegance, comfort and performance befitting a sports car. > more
Maserati in North America
With a skilled and dedicated network of over 50 dealers in the United States and Canada, Maserati is represented in major metro markets with sales and service centers prepared to introduce you to the family of Maserati owners. Maserati new cars are covered by a four-year/50,000 mile new car warranty, and financing and leasing options are available through Maserati Financial Services – your local authorized Maserati dealer will be happy to provide you with more information. The best way to appreciate a Maserati is in-person, behind the wheel: contact your local authorized Maserati dealer to schedule a test drive and experience the cars of the Trident for yourself!